Clarity.
Strategy.
Growth.
Helping healthcare innovators launch, scale and lead their markets.
Tyto — Like the owl, we see opportunities others miss, move with precision and deliver results without the noise.
Tyto is a healthcare commercialisation consultancy. We partner with ambitious healthcare and consumer health businesses to transform innovation into commercial success — combining strategic insight with the experience to build brands, accelerate adoption, secure investment and deliver sustainable growth.
What we do
Six disciplinesStrategic Planning
Market strategy, positioning, launch planning and commercial roadmaps.
Brand & Product Strategy
Brand development, claims positioning, product-market fit and portfolio strategy.
Professional Engagement
KOL development, advisory boards, HCP education and congress strategy.
Commercial Growth
Business development, distributor support, CRM strategy and channel development.
Digital & E-commerce
Websites, e-commerce strategy, content and digital growth.
Fundraising & Investor Readiness
Pitch positioning, investment narratives and growth strategy support.
Proof
All case studies →
Building a global aesthetics franchise
Mentor acquisition strategy created one of the world's most trusted implant businesses.
Building clinical advocacy for innovation
A European surgeon advisory board that accelerated adoption and exit.
Commercialising breakthrough technology
A US biotech skincare launch that validated SiSaf's delivery platform.
Professional credibility for market entry
Dermatologist advisory board and congress programme ahead of UK launch.
Building a sustainable business development engine
Doubled engagement and grew project value for a MedTech design consultancy.
Your launch, scaled properly.
Tell us where you're heading and we'll tell you what it takes.
“Working with Tyto felt like adding an experienced commercial partner to our team, not hiring another consultancy.”
Rob Butterfield, CEO — Maddison Design“Tyto challenged our thinking in all the right ways and helped us focus on what would really move the business forward.”
Michael Thelander, Head of Surgical Marketing — Ethicon“What sets Tyto apart is that they've actually done it before. The direction was practical, honest and always grounded in real commercial experience.”
Suzanne Saffie Seibert, CEO — SISAFStart a conversation.
Tell us where you're heading and we'll tell you what it takes to get there.
charles@tytomarketing.co.uk