Capability Statement

From commercial strategy to market execution

Tyto supports businesses at critical points in their development — from defining the opportunity and building the commercial strategy through to market entry, professional adoption and growth.

Market Strategy & Commercialisation

• Commercial and market opportunity assessment
• UK, European and international market entry
• Go-to-market strategy
• Market segmentation and positioning
• Pricing and channel strategy
• Competitive analysis
• Commercial due diligence

Brand & Marketing

• Brand strategy and positioning
• Healthcare professional and consumer marketing
• Product launches
• Digital and e-commerce strategy
• Content and communications
• CRM and marketing automation

Healthcare Professional Adoption

A particular strength of Tyto is building professional credibility and adoption for healthcare and consumer health brands.

Capabilities include:

• KOL identification and engagement
• Advisory board development and management
• Professional education programmes
• Clinical evidence communication
• Conference and congress strategy
• Professional advocacy programmes
• Healthcare professional product introduction and seeding programmes

Business Development & Growth

• Strategic partnerships
• Distribution strategy
• Business development programmes
• Licensing opportunities
• Investor positioning and fundraising support
• Commercial partnerships
• Acquisition and exit support

Tyto brings particular depth in markets where science, regulation, professional endorsement and consumer behaviour intersect.

Our experience includes:

Dermatology & Hair Health

Professional and consumer dermatology, hair growth, trichology, skincare and evidence-based consumer health.

Medical Aesthetics

Injectables, medical devices, professional skincare, aesthetic technologies and practitioner education.

MedTech & Medical Devices

Commercial strategy, product development, professional adoption, market entry and business development.

Consumer Health & Beauty

Science-led consumer brands requiring credible differentiation, professional advocacy and effective consumer communication.

Biotechnology & Life Sciences

Commercialisation of complex technologies and development of market opportunities ahead of wider licensing and strategic partnerships.

Senior expertise without the traditional agency structure

Tyto was founded on a simple principle: companies commercialising healthcare innovation need experienced people who understand how healthcare businesses actually grow.

We provide direct access to senior commercial expertise rather than handing projects down through layers of account management.

Commercially led

We start with the commercial objective — not the marketing tactic.

Healthcare experienced

We understand the additional complexity created by clinical evidence, regulation, professional adoption and healthcare stakeholder engagement.

Strategy + execution

We don’t stop at recommendations. Where required, Tyto helps clients implement the strategy and build the partnerships, programmes and infrastructure needed to deliver it.

Specialist network

We work with an established network of healthcare professionals, clinical experts, commercial specialists, creative partners and technical experts, allowing teams to be built around the needs of each project.

International perspective

Our experience spans the UK, Europe, North America and international healthcare markets.

Nutrafol — Professional Market Development

Challenge

Support the introduction of a leading US hair-growth supplement into the UK market while establishing strong professional credibility.

Tyto’s Role

Developed market-entry strategy and professional positioning; established relationships with leading dermatologists, hair surgeons and trichologists; created an expert advisory group; and developed professional education, conference and engagement programmes.

Impact

Built early awareness and advocacy amongst influential UK hair-health professionals and established the foundations for an evidence-led professional market introduction.

B-Lite — Medical Device Commercialisation

Challenge

Support the introduction and adoption of an innovative lightweight breast implant technology within the European aesthetic surgery market.

Tyto’s Role

Developed professional positioning and established an advisory group of leading European breast surgeons to refine clinical techniques, generate advocacy and support professional adoption.

Impact

Helped establish clinical credibility and market momentum. The business was subsequently acquired by POLYTECH Health & Aesthetics.

Good Science Beauty / SiSaf — Science to Consumer Brand

Challenge

Create a commercial skincare proposition around an advanced delivery technology, generating market experience and revenue ahead of its wider application within pharmaceutical development.

Tyto’s Role

Supported proposition development, brand strategy, product positioning, launch planning and evidence-led consumer communication.

Impact

Successfully translated a complex biotechnology platform into an accessible premium skincare proposition and launched the brand into the US market.

Maddison — MedTech Business Development

Challenge

Create a more effective business-development engine for an established UK medical product design consultancy.

Tyto’s Role

Refined positioning around high-value MedTech innovation; developed target account strategy; introduced CRM and automated outreach; trained the team in LinkedIn prospecting and pitching; and developed thought-leadership content.

Impact

Doubled LinkedIn followers, strengthened the new-business pipeline and increased both project numbers and average project value.

Charles Weatherstone

Founder & Managing Director

Charles is a senior healthcare commercialisation and marketing leader with more than 30 years’ experience spanning pharmaceuticals, medical devices, medical aesthetics, biotechnology and consumer health.

His career includes senior leadership and commercial roles associated with businesses and brands including Allergan, Q-Med, Restylane, JUVÉDERM, BOTOX, Johnson & Johnson, Ethicon, Mentor, SiSaf and Nutrafol.

His experience spans global brand development, product launches, healthcare professional adoption, market entry, business development, fundraising and company growth.

Tyto supplements this leadership with a network of specialist commercial, clinical, creative, digital and financial expertise assembled according to client and project requirements.

Tyto provides flexible senior commercial support according to the needs of the client.

Engagements typically include:

Strategic Projects

Defined projects covering market entry, commercial strategy, positioning, launches or specific growth challenges.

Commercialisation Programmes

Longer-term engagements combining strategy with implementation and market development.

Fractional Leadership

Senior marketing and commercial leadership for businesses that require experienced capability without building a permanent senior team.

Specialist Project Teams

Bespoke teams combining Tyto leadership with appropriate clinical, creative, digital, financial or commercial specialists.

Tyto Marketing Limited is committed to conducting business ethically, professionally and responsibly.

Our operating framework includes:

• UK GDPR and data protection compliance
• Anti-bribery and corruption procedures
• Equal opportunity and responsible employment practices
• Environmental and sustainability commitments
• Appropriate professional and business insurance
• Confidentiality and responsible handling of client information
• Appropriate management of third-party suppliers and contractors

We recognise the additional responsibilities associated with working within healthcare and ensure that marketing and commercial activities are developed with appropriate consideration of applicable regulation, industry codes and client compliance requirements.